Understanding the ClickFunnels Sticky Cookie

Affiliate marketers know that commission payments are the life-blood of their businesses. Maximizing potential commission payments is essential to not only staying in business, but also to growing that business. If you’re already using ClickFunnels then you know the power of the ClickFunnels Sticky Cookie and the impact it can have on your commissions. However, if you’re still on the fence about adding ClickFunnels to your arsenal of high-ticket affiliate programs to promote then you’ll definitely want to learn more about how the sticky cookie can help increase the amount of money you’re able to earn. That’s exactly what this guide will teach you.

What is the ClickFunnels Sticky Cookie

Most people these days are familiar with Internet cookies. These “cookies” are nothing more than little text files that get dropped onto your computer when you visit a website. For example, when you login to your bank’s website to access your bank accounts the website creates a cookie (text file) on your computer that is used to do things like remember what username you used to login to the site with. Cookies are generally used to track what you do when you visit a website.
Sticky Cookie

ClickFunnels also use Internet cookies but they use them to keep track of visitors that click on your affiliate links. Affiliate tracking cookies are extremely important if you want to get paid for your promotional efforts. For tracking commissions earned by affiliates they use something called a Sticky Cookie.

How Does the Sticky Cookie Work?

A Sticky Cookie is used to track visitors who click on your ClickFunnels affiliate link. When someone clicks on your affiliate link their device is tagged with a Sticky Cookie. Once that happens then any purchases that your visitor makes after they click your affiliate link are automatically credited to you, the ClickFunnels affiliate. If your new customer makes any additional purchases from ClickFunnels then you automatically earn additional commissions on anything else they buy.

There is one caveat to this, however. Let’s say that two different affiliates send their affiliate link to the visitor. What happens then? Who gets credit for any purchases made by the visitor? The answer is that the affiliate link that was clicked last wins. But the likelihood that this would happen is low unless your visitor is being targeted by multiple affiliates.

How the ClickFunnels Sticky Cookie Works

The “sticky” cookie recognizes that the buyer was originally sent from you, and you receive a monthly recurring ClickFunnels commission for that purchase, and commission for any other products that the customer buys.

~ Russell Brunson (ClickFunnels Co-founder)

Sticky Cookies Help Increase Affiliate Commissions

The beauty of the Sticky Cookie, and one of the reasons why ClickFunnels has one of the best affiliate programs around, is that your commissions don’t stop with the first purchase from one of your visitors. Because they are now “cookied” by ClickFunnels with your affiliate ID you will continue to receive commissions from ClickFunnels for any additional purchases that the visitor makes in the future.

What this means is you could receive a new commission payment for purchases that your visitor makes in the future after their first initial purchase. As long as your affiliate ID remains on the visitor’s computer or device then you will receive new commission payments on future purchases. And the best part for you as an affiliate is it really helps increase your earnings. The potential Lifetime Value (LTV) of a customer goes up dramatically because of this.

The Power of the ClickFunnels Sticky Cookie

I believe it’s important to understand fully the awesome power of Sticky Cookies because they can have a massive impact on your affiliate marketing business. That little text file is responsible for making sure you get the maximum amount of commissions possible.

This is one of the many reasons why affiliates love promoting ClickFunnels. They could simply choose to not use Sticky Cookies at all and instead just pay a one-time commission on the sale of a product. Instead, ClickFunnels is doing what is in the best interest of the affiliate and paying them more money for their efforts!

Not all companies are as generous with commission payments to their affiliates. Take the very well-known Amazon Associates affiliate program for example. One downside to the Amazon Associates program is their very low advertising fees. On top of that, Amazon expires your affiliate cookie after 24 hours.

If the visitor doesn’t add anything to their online shopping cart within 24 hours of clicking your affiliate link then you earn a total of $0.00 (that’s ZERO dollars). So, even if the visitor you referred eventually ends up buying something from Amazon after the 24 hour cookie expires you won’t be paid for it. That’s kind of a rip off in my opinion because you took the time and effort to generate free traffic for Amazon and they don’t have to pay anything to you for it.

Check out this Question & Answer from the help section on Amazon’s website that explains how advertising fees (i.e. commission payments) are determined.

Now I’m not saying you shouldn’t incorporate Amazon’s affiliate program into your business, but if you do just be aware of what you’re actually agreeing to. That’s why it makes sense to add one or more high-ticket affiliate programs, like ClickFunnels, to your marketing arsenal because it’s just as easy to sell a high-ticket product as it is to sell low-ticket items. And, adding high-ticket products to your promotions helps you to make more money. So, why wouldn’t you do it?

Visitors With Multiple Devices

With the ClickFunnels Affiliate Program, as soon as someone clicks your affiliate link and opts in with their email address, they are attached to you, the affiliate, no matter what device they may use to make a ClickFunnels purchase in the future.

So let’s say that someone clicks on your affiliate link and then makes a purchase. Of course you’ll get commission for that purchase. But, fast forward a little and consider what happens when they purchase additional ClickFunnels products. You also get commission payments for that.

How cool is that!

This is absolutely what you want to happen if you’re the affiliate because it means increased commission payments for you regardless what device your customer uses to make the purchase. So if they don’t make a purchase immediately you can still earn a commission later when they finally do decide to buy or when they make additional purchases in the future. And, it doesn’t matter if they use a different device when they make a purchase later on.

The ClickFunnels Sticky Cookie ensures that you are still credited with referring your visitor to ClickFunnels even if they don’t make a purchase from the device they originally used to click on your link.

How To Never Lose Potential Commissions

Remember earlier when I said that if a visitor clicks on affiliate links from different ClickFunnels affiliates that the most recent click wins the commission? That can be very frustrating and cause you to lose out on a commission you should have been entitled to.

If you were the affiliate who most recently got the attention of your visitor but for some reason they were still tagged with a different ClickFunnels affiliate ID the other affiliate would get paid instead of you. Boo! That’s no fun. Another way that your affiliate ID would not be in a cookie on their device is if they cleared their browser cookies.

To prevent these kind of problems from happening I’m going to show you how to help your customer check which affiliate ID is on their computer. I’ve provided instructions for Google Chrome and Firefox below.

Chrome: How to Find the Active Affiliate ID

It’s really easy to find the ClickFunnels affiliate ID in Chrome. All you need to do is open Chrome and then type this URL into the address bar:


In the Settings window you’ll see affiliate_id. Click the arrow to the right of it to expand it. You’ll then see Content. The 6 or 7 digit number under Content is the active ClickFunnels affiliate ID. If it’s not your affiliate ID then you’ll want to make sure that your visitor clicks your affiliate link to overwrite the previous affiliate ID especially if you’re offering them bonuses for purchasing with your affiliate link.

If they don’t click on your affiliate link, but then make a purchase, the previous affiliate will be paid a commission instead of you. In addition, they won’t qualify for any bonuses you’re offering since they didn’t technically buy through you.

Click the image below to view a larger size

Firefox: How to Find the Active Affiliate ID

It’s not quite as easy to find the ClickFunnels affiliate ID in Firefox but still entirely possible. It involves opening the Firefox Storage Inspector. Here is how you do that:

First, open Firefox (on the visitor’s computer), or walk them through how to do it, and then browse to www.clickfunnels.com. After the page loads press Shift + F9 on the keyboard to open the Storage Inspector. When you do that you’ll see a window at the bottom of Firefox that looks like the one below.

TIP: Click my image below to open up a larger more detailed version.

Click the image below to view a larger size

  • First make sure that the Storage tab is selected.
  • Then on the left side of that window expand Cookies.
  • Under Cookies click on https://www.clickfunnels.com to highlight it.
  • On the right side you’ll see affiliate_id under the Name column.
  • Click on affiliate_id to highlight it.
  • On the far right side, under the Value column, you’ll see a 6 or 7 digit number.

That number is the currently active ClickFunnels affiliate ID in Firefox so hopefully it’s your affiliate ID. If it’s not, then have your visitor click on your affiliate link and then check Firefox Storage Inspector again to make sure that affiliate_ID now shows your affiliate ID under Value.

ClickFunnels Special Offer

The easiest way to get started with ClickFunnels is to sign up for their 14-day FREE trial. You’ll get two full weeks to test drive it for yourself and learn how to use this very powerful software tool to market your business.

If you’ve decided you’re ready to invest in ClickFunnels now then I highly recommend you consider investing in the Funnel Builder Secrets special offer.

Funnel Builder Secrets is currently the only way to get a discount on the software. Not only will you save hundreds of dollars on your ClickFunnels membership but with Funnel Builder Secrets you will also get access to a list of valuable bonuses that will help you make more money.

ADDITIONAL BONUSES: When you invest in Funnel Builder Secrets using my affiliate link I’ll include two valuable bonuses to help you get started on the right track.

  • 1-Hour on-boarding call with me or someone on my team
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After you invest in Funnel Builder Secrets be sure to send me a message on Facebook to claim your exclusive bonuses.

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